Client: Boyer Media Group - Video Production
Our Role: Art Direction / Visual Identity / Motion
Deliverables:
Logo System
Visual Identity
Illustration
Website Update
Video Production Done Differently.
The Challenge: Outgrowing an outdated visual identity
Boyer Media Group produces high-caliber video content, but their visual presence did not match the quality of their work. Their existing branding lacked a cohesive color palette, a strong logo mark, and supporting visual elements to tie everything together. When prospective clients visited their website, the visual experience felt disconnected from the polished, professional video production BMG delivers.
The Solution: Building a cohesive visual system
We built a complete visual identity system centered around a new logo mark and logotype. To support the new mark, we established a refined brand color system designed for web applications and created a library of custom supporting illustrations to add visual depth to their touchpoints. Finally, we updated the branding on their website to roll out the new identity and create a seamless, elevated experience for visitors.
The Result: An elevated, polished brand presence
Boyer Media Group now has a visual identity that reflects the professionalism of their video production work. The new logo, color palette, custom illustrations, and updated website branding work together seamlessly to build instant credibility and provide BMG with a clean visual foundation.
