Putting the Trail in trailgate

Trailgate is a large-scale community event series that celebrates mountain biking and the vibrant culture surrounding it. Hosted at popular local trailheads across evo store markets, the event blends the spirit of a tailgate party with the energy of a group ride—bringing riders together for an evening of fun, connection, and support for local trail organizations. Trailgate aims to create a sense of community and stoke in regions where nothing like it currently exists.

The goal: To build an event identity that shows the strength of bonds within the bike community, deepen the support of local trails, and position evo as a trusted, trail-loving partner.

The Result: A network of playful, friendly, and category specific illustrations that tie us all together.