Client: Porchfest - Music Festival
Our Role: Art Direction / Visual Identity / Illustration
Deliverables:
Logo & Visual Identity
Poster / Event Day Signage
T-Shirt, Bandana, Stickers
Landing Page Design
Social Media Templates
This Machine Builds Community
The Challenge: Keeping an annual favorite fresh
After a successful run last year, Tacoma Porchfest returned for another season of neighborhood music and community performances. The organizers needed a completely updated visual identity and poster illustration for this year's festival. The main goal was building on the existing momentum while delivering a brand new look that felt unique to this year's event.
The Solution: Designing a fresh illustration suite
We recreated the festival identity from the ground up for this year's event, centered around a brand new poster illustration and custom hand-lettered type lockups. We expanded the visual assets into a full merch and promo suite, adapting the artwork for official print posters, volunteer apparel, attendee hoodies, die-cut stickers, and digital social media announcements.
The Result: Boosting engagement and merch sales
The refreshed artwork gave this year's festival its own distinct visual identity while keeping the welcoming, grassroots energy Tacoma Porchfest is known for. The updated artwork resonated with neighbors, musicians, and volunteers alike, helping drive strong festival turnout and boosting merchandise sales across the neighborhood.
